Privacy Policy for PurityLabs by MFE Brands B.V.

Effective Date: March 21, 2024

Company Information:

• Company Name: MFE Brands B.V.
• Address: Waanderweg 30, 7812 HZ Emmen, Netherlands
• Email: help@puritylabs.co
• Contact Form: https://puritylabs.co/pages/contact
• Phone Number: +31 6 17639374
• Registration Number: 92038794

Introduction:

PurityLabs ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by PurityLabs.

This Privacy Policy applies to our website and related subdomains (collectively referred to as our "Service") as well as our application, PurityLabs. By visiting or using our Service, you acknowledge that you have read, understood, and agree to the collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and Key Terms

To make things as clear as possible in this Privacy Policy, these terms, whenever referenced, are strictly defined as follows:

• Cookie: A small amount of data generated by a website and stored by your web browser. It is used to identify your browser, perform analytics, and remember information about you, such as your language preferences or login credentials.
• Company: When referenced in this policy as "Company", "we", "our", or "us", it refers to MFE Brands B.V., Waanderweg 30, 7812 HZ Emmen, Netherlands, responsible for your information under this Privacy Policy.
• Country: The country where PurityLabs or the owners/founders of PurityLabs are based, in this case, Netherlands.
• Customer: Refers to the business, organization, or individual who registers to use PurityLabs Service to manage relationships with their consumers or service users.
• Device: Any internet-connected device such as a phone, tablet, computer, or other device used to access PurityLabs and use the services.
• IP Address: Any device connected to the internet is assigned a number known as an IP address (Internet Protocol). These numbers are typically assigned in geographical blocks. An IP address can often be used to identify the location from where a device connects to the internet.
• Staff: Refers to individuals employed by PurityLabs or contracted to perform services on behalf of the Company.
• Personal Data: Any information that can directly or indirectly identify a natural person, or when combined with other information, including personal identification numbers.
• Service: Refers to the service provided by PurityLabs as described in the relevant terms (if applicable) and on this platform.
• Third-Party Services: Refers to advertisers, competition sponsors, promotion and marketing partners, and others who provide content to us or whose products or services we think may interest you.
• Website: The website of PurityLabs, accessible via this URL: https://puritylabs.nl/
• You: A person or entity who has registered with PurityLabs to use the Services.

What Information Do We Collect?

We collect information about you when you visit our website, register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form.

• Name / Username
• Phone numbers
• Email addresses
• Mailing addresses
• Billing addresses

How Do We Use The Information We Collect?

Any information we collect from you may be used in one of the following ways:

• To personalize your experience (your information helps us better respond to your individual needs).
• To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you).
• To improve customer service (your information helps us more effectively respond to your customer service requests and support needs).
• To process transactions
• To administer a contest, promotion, survey, or other site feature
• To send periodic emails

When Does PurityLabs Use Third-Party Information About End Users?

PurityLabs will collect End-User data as necessary to provide PurityLabs services to our customers.

End-users may voluntarily provide us with information available on social media websites. If you provide us with such information, we may collect publicly available information from the social media websites you have specified. You can control how much of your information is publicly disclosed on social media websites by visiting these websites and changing your privacy settings.

When Does PurityLabs Use Customer Information From Third Parties?

We receive certain information from third parties when you contact us. For example, when you provide us with your email address to express interest in becoming a PurityLabs customer, we receive information from a third party that provides automated fraud detection services to PurityLabs. We also occasionally collect information that is publicly disclosed on social media websites. You can control how much information is publicly disclosed on social media websites by visiting these websites and changing your privacy settings.

Do We Share The Information We Collect With Third Parties?

We may share the information we collect, both personal and non-personal, with third parties such as advertisers, competition sponsors, promotion and marketing partners, and others who provide our content or whose products or services we think may interest you. We may also share this information with our current and future affiliated companies and business partners. If we are involved in a merger, asset sale, or other business reorganization, we may also share or transfer your personal and non-personal information to our successors.

We may engage trusted external service providers to perform functions and provide services to us such as hosting and maintaining our servers and website, database storage and management, email administration, storage marketing, credit card processing, customer service, and fulfilling product and service orders you place through the website. We may share your personal information, and possibly some non-personal information, with these third parties to enable them to perform these services for us and for you.

Where and When Is Customer and End-User Information Collected?

PurityLabs collects personal information that you provide to us. We may also receive personal information about you from third parties as described above.

How Do We Use Your Email Address?

By entering your email address on this website, you agree to receive emails from us. You can opt out of any of these email lists at any time by clicking the unsubscribe link or another opt-out option included in the email. We only send emails to those who have given us permission to contact them either directly or through a third party. We do not send unsolicited commercial emails, as we dislike spam just as much as you do. By providing your email address, you also give us permission to use your email for targeted advertising on sites such as Facebook, where we display custom ads to specific people who have opted to receive messages from us.

How Long Do We Retain Your Data?

We only retain your data for as long as we need to provide PurityLabs to you and fulfill the purposes described in this policy. This also applies to anyone with whom we share your information and who performs services on our behalf. When we no longer need to use your information and there is no need to retain it to comply with our legal or regulatory obligations, we will either delete it from our systems or anonymize it so we cannot identify you.

How Do We Protect Your Data?

We implement various security measures to ensure the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All sensitive/credit information you provide is transmitted via SSL technology (Secure Socket Layer) and then encrypted in the payment gateway provider's database, which is only accessible to individuals with special access rights to such systems and who are required to keep the information confidential.

Can My Data Be Transferred To Other Countries?

PurityLabs is based in the Netherlands. Information collected via our website, through direct interactions with you, or through the use of our services may from time to time be transferred to our offices or staff, or to third parties, located around the world, and may be viewed and hosted worldwide, including countries that may not have laws that regulate the use and transfer of such data. To the extent permitted by applicable law, by using the above, you voluntarily consent to the cross-border transfer and hosting of such information.

Is The Information Collected Through PurityLabs Service Secure?

We take precautions to protect the security of your information. We have physical, electronic, and administrative procedures to safeguard your information, prevent unauthorized access, keep data secure, and use it properly. However, no security system is infallible, including encryption systems. Additionally, people may commit intentional crimes, make mistakes, or fail to comply with policies. While we make reasonable efforts to protect your personal data, we cannot guarantee absolute security. If applicable law imposes a non-disclaimable duty to protect your personal data, you agree that intentional misconduct will be the standard by which our compliance with that duty is measured.

Can I Update or Correct My Data?

The rights you have to request updates or corrections to the information PurityLabs collects depend on your relationship with PurityLabs. Staff members can update or correct their information as detailed in our internal employment policy.

Customers have the right to request: (1) to update or correct their personally identifiable information, (2) to change preferences regarding communication and other information they receive from us, or (3) to delete personally identifiable information from our systems (subject to the next paragraph), by deactivating their account. Such updates, corrections, changes, and deletions will not affect other information we keep or information we've provided to third parties in accordance with this Privacy Policy prior to such updates, corrections, changes, or deletions.

Sale of Company

We reserve the right to transfer information to a third party in the event of a sale, merger, or other transfer of all or a substantial portion of all assets of PurityLabs or one of its Corporate Affiliates (as defined herein), or that portion of PurityLabs or one of its Corporate Affiliates that pertains to the Service, or in the event we cease operations or file or have filed against us in a bankruptcy, reorganization, or similar proceeding, provided the third party agrees to abide by the terms of this Privacy Policy.

Affiliates

We may disclose information (including personal information) about you to our Corporate Affiliates. Under this Privacy Policy, "Corporate Affiliates" means any person or entity that directly or indirectly controls, is controlled by, or is under common control with PurityLabs, whether through ownership or otherwise.

Applicable Law

This Privacy Policy shall be governed by Dutch law, without regard to its conflict of laws provision. You agree to the exclusive jurisdiction of the courts regarding any action or dispute between the parties under or related to this Privacy Policy, except for those who may enforce rights under the Privacy Shield or the Swiss-U.S. Framework.

Contact Us

If you have any questions, feel free to contact us or check out our Frequently asked questions page.

Company Name: MFE Brands B.V.

Address: Waanderweg 30, 7812 HZ Emmen, Netherlands

Email: help@puritylabs.co

Contact Form: https://puritylabs.co/pages/contact

Phone Number: +31 6 17639374

Registration Number: 92038794

Opening Hours:

Monday - Friday: 09:00 - 17:00